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Product
Pricing is a product surface
Treating plans, limits and upgrade moments as design work with real users.
Day
Day 2
Date
June 11
Time
09:30 – 10:10
Room
Main Stage
![[object Object]](https://framerusercontent.com/images/esY6lD7miXX6ptoc98Evm3dNk.svg?width=1200&height=750)
Pricing decisions are usually made in spreadsheets and shipped as tables. Arjun argues they deserve the same research and iteration as any other surface.
Topics
Testing plan names and limits with customers
Designing upgrade moments that feel fair
Measuring the effect of a pricing change
Speaker
Arjun Mehta
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