← Full schedule
Design
Designing for the second visit
Opening keynote on retention: what changes when you design for the moment people come back.
Day
Day 1
Date
June 10
Time
09:30 – 10:15
Room
Main Stage
![[object Object]](https://framerusercontent.com/images/yl4ElEmKLKIEzOO2EVqExpbokY.svg?width=1200&height=750)
Most products are designed for the first five minutes. This keynote looks at the second visit instead: the moment someone returns with a real task and a little less patience.
What you will take away
Three signals that predict whether a first-time user returns
How to audit a product for second-visit friction in an afternoon
Examples of small changes that doubled week-two activity
Speaker
Maya Okafor
Meet all speakers →
Save your seat for this session.
Main stage seating is first come, first served. Full Pass holders get priority for the opening keynote.
Get tickets